Optimized Product Decisions with GenAI: Focus on Swiss Examples
In today’s competitive market, informed product decisions are crucial. Companies must provide precise and helpful information to stand out and build trust. Generative AI (GenAI) is a technology increasingly influencing various industries by analyzing large datasets and creating clear summaries to support both businesses and consumers in decision-making.
This blog post aims to show how leading Swiss companies use GenAI to optimize their customers’ product decisions. We will look at how Migipedia, Galaxus Digitec, and BRACK.CH utilize innovative GenAI solutions to enhance the shopping experience. These examples highlight the potential of GenAI for small and medium enterprises (SMEs) in Switzerland to improve customer satisfaction and sales through optimized decision-making processes.
Use-Case Migipedia: Efficient Product Summaries with GenAI
Migros’ online platform, celebrated its millionth product review in December 2023. However, this large number of reviews poses a challenge. Web analytics show that 50% of users read only the first five reviews, 80% of the remaining users read up to ten, and almost nobody reads up to 20. The sheer volume of reviews can be overwhelming, making informed purchase decisions difficult.
To address this, Migipedia introduced AI-generated summaries of product reviews. Using advanced GPT-4 models, the AI creates concise summaries from five reviews, considering both positive and negative aspects. These summaries update with every fifth new review to ensure relevance. This solution allows users to quickly access key product information without sifting through numerous reviews.
Transparency and privacy are key to user acceptance: Summaries are clearly labeled as “AI-Generated,” and users can report inaccurate summaries. Migipedia’s team reviews these reports to continually improve the AI algorithms. Summaries are created anonymously, protecting user privacy and fostering trust in the platform.
Migipedia’s use of GenAI demonstrates how machine learning and AI can enhance the usability and efficiency of online platforms. This implementation offers significant value to users and serves as a compelling example for other companies considering AI-driven solutions. The benefits are clear: Improved decision-making, higher customer satisfaction, and increased sales
Source: Release from Migipedia
Use-Case Galaxus Digitec: Quick Overview with AI-Generated Pros and Cons
Galaxus Digitec introduced an innovative solution to make browsing product reviews more efficient. Similar to Migipedia, the large number of reviews was challenging, especially for users seeking relevant information.
The new AI feature at Galaxus and Digitec highlights frequently mentioned pros and cons in product reviews. Instead of reading numerous reviews, users see up to three key points summarizing the most important positive and negative aspects of a product. The AI generates these keywords by considering factors like overall rating, recency, text length, and the number of “helpful” votes
A significant advantage of this system is the additional filter function. Users can click on a keyword to filter reviews related to that topic, allowing deeper insight into specific pros and cons relevant to their purchase decision.
These different approaches by Migipedia and Galaxus Digitec show how GenAI can improve the customer decision-making process. Migipedia focuses on comprehensive summaries, while Galaxus Digitec offers quick overviews with concise keywords and flexible filtering. Both methods highlight how AI-based solutions can optimize user experience and decision-making
Source: Press release from Galaxus
Use-Case BRACK.CH: Intelligent Product Consultation Around the Clock
BRACK.CH chose a different approach to enhance the shopping experience: An AI product advisor in the form of a chatbot. Unlike Migipedia and Galaxus Digitec, which focus on summarizing and filtering product reviews, BRACK.CH offers interactive chat advice to address specific customer questions.
This chatbot serves as a first point of contact for product queries, providing personalized recommendations from BRACK.CH’s extensive range of over 250,000 items. By asking targeted questions, the chatbot refines its recommendations to suit individual customer needs. The chatbot complements personal customer service, which remains available via phone, email, and traditional chat, ensuring deep human-to-human consultation remains a core part of the shopping experience.
BRACK.CH places great emphasis on user-friendliness and data privacy. Users can rate responses and leave comments to support ongoing system improvement. Privacy is paramount: Inputs are processed by OpenAI but not used for training data, and conversations are not stored in customer profiles.
With this innovative AI product advisor, BRACK.CH shows how GenAI can not only facilitate product selection but also offer continuous, personalized advice. This approach demonstrates the potential of AI to boost customer satisfaction and revolutionize the shopping experience.
Source: Press release from BRACK.CH
Conclusion
Examples from Migipedia, Galaxus Digitec, and BRACK.CH show how GenAI is already revolutionizing the shopping experience in Switzerland. Whether through summarizing numerous product reviews, highlighting pros and cons, or providing interactive, personalized advice, GenAI helps make informed purchase decisions and increases customer satisfaction.
For small and medium enterprises (SMEs) in Switzerland, these use cases offer valuable insights into the potential of GenAI. By implementing such technologies, they can also optimize decision-making processes and better support their customers.
Are you interested in leveraging the benefits of GenAI for your business? Contact us to explore new possibilities that support your business goals and delight your customers!
